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Ken Fisher Portfolio

Ken Fisher founded Fisher Investments.

Fisher Asset Management, LLC Holdings · Q2 2025

Disclosed value
$251.9B
Holdings
986
Top sector
Technology
Filed
Aug 13, 2025
Performance
YTD
+8.9%
−0.1% vs S&P 500
1Y
+19.4%
+2.8% vs S&P 500
3Y
+75.0%
+10.7% vs S&P 500

Fisher Asset Management, LLC Holdings · 986

Q2 2025 · Showing 15 positions from the selected holding view.
Stock % Avg. buy price Estimated gain Quarter-end price Last transaction
NSemiconductorsNVIDIA Corporation (NVDA) 5.2%
Avg. buy price $94.93 Estimated gain+66.4%Quarter-end price $157.99 Last transaction Reduced· Q2 2025Sold 9.1% of shares
N 5.2% $94.93 +66.4% $157.99 Reduced· Q2 2025Sold 9.1% of shares
MSoftware - InfrastructureMicrosoft Corporation (MSFT) 4.8%
Avg. buy price $264.60 Estimated gain+88.0%Quarter-end price $497.41 Last transaction Reduced· Q2 2025Sold 3.6% of shares
M 4.8% $264.60 +88.0% $497.41 Reduced· Q2 2025Sold 3.6% of shares
AConsumer ElectronicsApple Inc. (AAPL) 4.4%
Avg. buy price $138.86 Estimated gain+47.7%Quarter-end price $205.17 Last transaction Added· Q2 2025Increased shares by 0.5%
A 4.4% $138.86 +47.7% $205.17 Added· Q2 2025Increased shares by 0.5%
Not classifiedVanguard Fds Int-Term Corp 3.4%
Not classifiedValue$8.5B
Not classifiedVanguard Fds Int-Term Corp 3.4%
ASpecialty RetailAmazon.com, Inc. (AMZN) 2.8%
Avg. buy price $130.72 Estimated gain+67.8%Quarter-end price $219.39 Last transaction Reduced· Q2 2025Sold 0.3% of shares
A 2.8% $130.72 +67.8% $219.39 Reduced· Q2 2025Sold 0.3% of shares
GInternet Content & InformationAlphabet Inc. (GOOGL) 2.6%
Avg. buy price $117.41 Estimated gain+50.1%Quarter-end price $176.23 Last transaction Reduced· Q2 2025Sold 0.9% of shares
G 2.6% $117.41 +50.1% $176.23 Reduced· Q2 2025Sold 0.9% of shares
Not classifiediShares Tr 7 10yr Tr Bd ETF 2.2%
Not classifiedValue$5.5B
Not classifiediShares Tr 7 10yr Tr Bd ETF 2.2%
MInternet Content & InformationMeta Platforms, Inc. (META) 1.9%
Avg. buy price $206.32 Estimated gain+257.7%Quarter-end price $738.09 Last transaction Reduced· Q2 2025Sold 1.5% of shares
M 1.9% $206.32 +257.7% $738.09 Reduced· Q2 2025Sold 1.5% of shares
GFinancial - Capital MarketsThe Goldman Sachs Group, Inc. (GS) 1.8%
Avg. buy price $354.12 Estimated gain+99.9%Quarter-end price $707.75 Last transaction Added· Q2 2025Increased shares by 3.6%
G 1.8% $354.12 +99.9% $707.75 Added· Q2 2025Increased shares by 3.6%
JBanks - DiversifiedJPMorgan Chase & Co. (JPM) 1.8%
Avg. buy price $170.49 Estimated gain+70.0%Quarter-end price $289.91 Last transaction Reduced· Q2 2025Sold 16.3% of shares
J 1.8% $170.49 +70.0% $289.91 Reduced· Q2 2025Sold 16.3% of shares
SSoftware - ApplicationSAP SE (SAP) 1.7%
Avg. buy price $224.20 Estimated gain+35.6%Quarter-end price $304.10 Last transaction Added· Q2 2025Increased shares by 9.0%
S 1.7% $224.20 +35.6% $304.10 Added· Q2 2025Increased shares by 9.0%
T 1.6% $117.64 +92.5% $226.49 Reduced· Q2 2025Sold 1.9% of shares
WDiscount StoresWalmart Inc. (WMT) 1.5%
Avg. buy price $56.48 Estimated gain+73.1%Quarter-end price $97.78 Last transaction Reduced· Q2 2025Sold 0.6% of shares
W 1.5% $56.48 +73.1% $97.78 Reduced· Q2 2025Sold 0.6% of shares
CAgricultural - MachineryCaterpillar Inc. (CAT) 1.5%
Avg. buy price $229.99 Estimated gain+68.8%Quarter-end price $388.21 Last transaction Added· Q2 2025Increased shares by 2.3%
C 1.5% $229.99 +68.8% $388.21 Added· Q2 2025Increased shares by 2.3%
HHome ImprovementThe Home Depot, Inc. (HD) 1.4%
Avg. buy price $296.25 Estimated gain+23.8%Quarter-end price $366.64 Last transaction Added· Q2 2025Increased shares by 2.6%
H 1.4% $296.25 +23.8% $366.64 Added· Q2 2025Increased shares by 2.6%
Data through Q2 2025 · filed Aug 13, 2025
15 of 986

Biggest position changes

In Q2 2025: 94 new, 338 added, 521 reduced, 51 exited.
Largest disclosed changes in Q2 2025, ranked by estimated dollar change using the quarter's average market price.
Reduced or exitedBought or added
O Oracle Corporation (ORCL) −$1.4B N NVIDIA Corporation (NVDA) −$1.0B C Salesforce, Inc. (CRM) −$1.0B L Eli Lilly and Company (LLY) −$883M J JPMorgan Chase & Co. (JPM) −$764M E Edwards Lifesciences Corporation (EW) −$730M M Microsoft Corporation (MSFT) −$391M I Intuit Inc. (INTU) −$305M R Royal Bank of Canada (RY) +$647M O O'Reilly Automotive, Inc. (ORLY) +$468M S Sony Group Corporation (SONY) +$407M S SAP SE (SAP) +$333M C Canadian Pacific Kansas City Ltd. (CP) +$308M S Spotify Technology S.A. (SPOT) +$295M U UBS Group AG (UBS) +$261M A ASML Holding N.V. (ASML) +$180M
Other share changes without a dollar estimate, ranked by size.
Reduced or exitedBought or added
iShares Msci Europe Fn ETF −3.0M
I Infosys Limited (INFY) −2.7M I ING Groep N.V. (ING) −2.6M B Banco Bilbao Vizcaya Argentaria, S.A. (BBVA) −2.2M
Vanguard Scottsdale Fds Inter −2.0M
K KB Home (KBH) −1.4M V Verint Systems Inc. (VRNT) −1.4M
Vaneck ETF Trust Pharmaceutcl −1.3M
B Banco Bradesco S.A. (BBD) +13.7M M Mitsubishi UFJ Financial Group, Inc. (MUFG) +13.3M D Deutsche Bank AG (DB) +6.6M I Itaú Unibanco Holding S.A. (ITUB) +5.8M
Vanguard Fds Int-Term Corp +4.9M
Natwest Group PLC +4.4M
B BP p.l.c. (BP) +3.4M
Spdr Bloomberg Brclys Lg Trs E +3.2M

Portfolio composition

Largest holdings in Q2 2025, sized by their share of the disclosed portfolio. This shows what is owned, not what changed.

NVIDIA Corporation (NVDA): 5.2%Microsoft Corporation (MSFT): 4.8%Apple Inc. (AAPL): 4.4%Vanguard Fds Int-Term Corp: 3.4%Amazon.com, Inc. (AMZN): 2.8%Other holdings: 79.5%
Show more

Portfolio over time

Each band is a top holding's share of the disclosed portfolio, quarter by quarter; the rest is grouped as other.
0%50%100%202120222023202420252026
NVIDIA Corporation (NVDA)Apple Inc. (AAPL)Alphabet Inc. (GOOGL)Microsoft Corporation (MSFT)Amazon.com, Inc. (AMZN)Caterpillar Inc. (CAT)Other holdings

Investors with similar portfolios

About Ken Fisher and Fisher Asset Management, LLC

Ken Fisher founded Fisher Investments. This page shows Fisher Asset Management's quarterly Form 13F report of certain United States listed long positions, not Fisher's personal account or a client-by-client view. Cash, short positions, private investments, many derivatives, and trades completed before quarter end may be absent.

SEC filing history for Fisher Asset Management, LLC

Ken Fisher FAQ

Profile refreshed July 20, 2026

What stocks does Ken Fisher own?

As of the Q2 2025 filing, Ken Fisher's largest disclosed holdings are NVIDIA Corporation (NVDA), Microsoft Corporation (MSFT), Apple Inc. (AAPL). The table shows 15 of 986 positions by default, with an exact-count control for the remaining rows. Disclosed shares and values remain visible even when a separate market-price estimate is unavailable.

What did Ken Fisher buy last quarter?

The biggest disclosed buys in Q2 2025 were Royal Bank of Canada (RY), O'Reilly Automotive, Inc. (ORLY), Sony Group Corporation (SONY), based on the Fisher Asset Management, LLC 13F filing. New positions are marked "new" in the table above.

What did Ken Fisher sell last quarter?

The biggest reductions in Q2 2025 were Oracle Corporation (ORCL), NVIDIA Corporation (NVDA), Salesforce, Inc. (CRM). The filing comparison contains 51 full exits, summarized in the activity view above.

How big is Ken Fisher's portfolio?

The latest 13F discloses $251.9B across 986 positions in Q2 2025. 13F filings cover US-listed long positions only; cash and short positions are not disclosed.

How up to date is this?

Funds file 13Fs up to 45 days after each quarter ends, so this portfolio reflects Q2 2025, the latest disclosed quarter. The filing date is shown with every table.

Where does the Fisher Asset Management, LLC portfolio data come from?

Non-rejected, non-superseded SEC Form 13F filings for Fisher Asset Management, LLC provide the Q2 2025 holdings, disclosed values, and filing date shown here. WhoBought prefers filings whose value units validate and labels a sparse filing when validation is unavailable. Industry labels come from the local company classification record.

How is performance calculated?

Performance uses daily closing prices for holdings with available market-price history. It covers the priced share of disclosed value (74%); holdings without sufficient price history are excluded from the calculation.

Who is Ken Fisher?

Ken Fisher founded Fisher Investments in 1979. He stepped down as chief executive in 2016 but remains the firm's executive chairman and co-chief investment officer.

How did Fisher Investments get started?

Fisher began the business with $250. What started in 1979 later grew into a large independent investment manager.

What investing idea is Ken Fisher best known for?

He helped define and test the price-to-sales ratio as a stock-valuation tool. Fisher later wrote that the measure had become widely known and was no longer as useful on its own for finding undervalued stocks.

What did Ken Fisher write?

He has written eleven investing books. His Forbes Portfolio Strategy column ran from 1984 through 2017, making him the magazine's longest continuously running columnist.

What did Ken Fisher study?

Fisher went to Cal Poly Humboldt intending to study forestry and graduated with an associate degree in economics in 1972.

Is Ken Fisher still the chief executive of Fisher Investments?

No. He left the chief executive role in July 2016 and remains executive chairman and co-chief investment officer.

Is Ken Fisher related to Philip Fisher?

Yes. He is the son of Philip A. Fisher, the investor and author known for writing Common Stocks and Uncommon Profits.

Is this Ken Fisher's personal portfolio or net worth?

No. It is Fisher Asset Management's Form 13F portfolio, not Fisher's personal account or an estimate of his wealth.

Can this page show Fisher's complete strategy or track record?

No. It shows certain US-listed long positions held at quarter end, not client returns, cash, shorts, private investments, or every trade. It is useful for studying disclosed holdings, not reconstructing the whole strategy.